Small but Mighty
The ROHL Price Book, printed every year, features every ROHL product and component from every collection and series. However, it is daunting for the average designer or consumer to read. As of 2015, there was also an existing Collections Book that highlighted key products from every collection, but was dated and lacked product hierarchy. There was a need for an updated Collections Book that highlighted key products from every Collection and really gave the reader a quick but thorough synopsis of all the Collections’ origins and provenance. The ROHL “Mini” Collections Book was indeed small, but captured all the Collections and corresponding provenance, driving home the ROHL mantra of Authentic Luxury. In addition to layout, I worked with Account Managers to address product hierarchy and helped to identify image gaps, making photography a larger initiative for ROHL.