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Amerimax Logo, Branding and Packaging

Rain Water Management Gets a Refresh

Amerimax is a leader in rain-carrying systems. By defining a brand personality and new USP, I was able to rework the look and feel of the logo and brand standards. Using the updated brand standards I also developed a set of packaging for use in big box stores (primarily Home Depot). Working with procurement and packaging engineers, the packaging was designed to be universally used in both the US and Canada. It also served as an educational component teaching the consumer about the components they could use to customize their own rain-carrying solution. I also directed and coordinated the photography for the 14+ components and their color variations.